(PRWEB UK) 13 April 2013
According to the latest Q1 digital marketing report by RKG, tablets generated 15% lower revenue per click than traditional computers.
The Windows tablet generated the most RPC followed by desktop then the iPad. The Android generated considerably lower revenue per click than iPads.
Some SEO experts are claiming that the results challenge Googles claim that usage behaviour and ad performance among devices are similar.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
Theres been a lot of focus on the comparison of desktop and tablet RPC in recent months, with many observing the rapid increase in popularity of the tablet. However, this data suggests that desktop is far from redundant and remains one of the most important ways to attract audiences.
Both forms of PPC hold their own advantages and depending on your industry, it is worth considering the benefits of both. PPC allows business to benefit from first page positions and to be noticed ahead of the competition.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services, including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.