(PRWEB UK) 9 March 2013
30 of the Interflora Top 100 brands currently have a dedicated customer service Twitter feed, according to research from Simply Measured.
This has increased from 23 since December 2012, with the average response rate to all customer service mentions at 42%. The best of the study was a 75% response rate, however only five of the brands maintained responses greater than 60%.
The average response time for customer support mentions over the last three months was 5.1 hours, while the fastest average time was 42 minutes.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
Social media has become hugely important for brands and by interacting with your customers you are able to build up an element of trust and communication. This is great for brand reputation as it shows you are open and honest as a brand and easily contactable as a brand. Social media is great exposure for a brand as well as a vital asset, so it is well worth investing time and resources into managing accounts.
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.