(PRWEB UK) 27 April 2013
More than half of consumers searching for things on their mobiles usually intend to buy it, according to new research from Google and Nielsen entitled Mobile Search Moments and published in March 2013.
The Mobile Search Moments report looked at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of process.
Participants in the survey were asked to log their mobile searches over a two week period in the fourth quarter of 2012. 6000 mobile searches were recorded and then follow ups were recorded.
Out of the searches, three out of four triggered actions such as additional research (36%), website visits (25%), store visit (17%), purchases (17%) and a phone call (7%). On average, each mobile search triggered at least two of the actions, with product and shopping searches more likely to have a higher number of outcomes.
Conversions happened quickly after a search, with 55% occurring within just one hour of the original search.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
Mobile search is becoming increasingly important in the ecommerce sector as more and more use smartphones to search and shop for what they need. With over half intending to buy what they search for, the need to be noticed above the completion is essential. Mobile PPC is one of the best ways to ensure your business comes top of the search results and attracts intention, as well as working on natural SEO.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.