(PRWEB UK) 21 November 2012
A recent study by Recommend.ly had revealed that more than two thirds (70.1%) of Facebook brand pages are updated less than once a month.
This is despite evidence that brands need to post frequent updates to maintain their engagement with fans. The study of 5.7 million Facebook pages revealed many businesses are struggling to drive engagement with consumers with company pages the second most likely to be inactive at 73.5% after community pages at 79.3%. Business pages have seen a large fall in fans since March with a fall from 6,407 to 3,323 in October.
The study also revealed that 85.3% of companies ignore conversations on their own pages and that their business engagement rates dropped 8.5% from March. Content that was most appealing to fans were photos, which drew much higher engagement.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
This latest research highlights the importance of social media management to interact and engage with customers. Businesses need to take the time to manage social media such as Facebook to help drive sales and their accessibility to customers as well as increase their online visibility and presence.
Facebook has recently added a number of features to attract businesses such as timeline view, post scheduling and targeting, a redesigned ad network and Facebook exchange, so it should be more attractive than ever for businesses to tap into the advantages of social media.
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.