(PRWEB UK) 31 January 2013
According to a report by Optify social media accounts for only a fraction of the traffic and leads for American B2B websites. The research found that social traffic accounts for 1.9% compared to 41% of organic search. However, the study also found that when companies actively manage social media campaigns such as competitions on Twitter competwitions, it is possible to have reasonably high conversion and engagement rates.
According to the findings Facebook drives the most traffic when compared to other social media channels, but Twitter generates the most leads with a conversion rate of 2.17%. Although impressive and not to be sneered at, Twitter does not compare to natural search listings. With 41% of B2B traffic, of which Google accounts for 90% organic listings undeniably produce the most traffic and leads.
SEO Positive, the UKs leading search engine optimisation, pay per click and reputation management agency understands the importance of conversions from both organic and social media channels. Managing Director, Ben Austin commented on the findings, A great importance is placed on social media and the ability to capture and interact with consumers and other businesses, however the report shows a somewhat lack of significance when compared to organic search results – a result that emphasises the importance of SEO.
SEO Positive continues to follow expert reports on social media.