(PRWEB UK) 17 April 2013
Google has altered its Adwords rules to ban phone numbers in ad text, instead requiring businesses to use a call extension feature instead.
Businesses can no longer use phone numbers in advertisement text and will now have to use the call extension feature if they wish to include a number within their ad text.
Google explained, Call extensions (also known as click-to-call on mobile devices) allow you to add a phone number to your ad, making it easy for customers to call you directly. Call extensions also provide you with detailed reporting on the calls you receive from your ads.
All PPC ads will now have to be changed if they include a phone number or risk no longer running. Google stated, Phone numbers and vanity phone numbers cant be used anywhere in ad text or in a site links extension because doing so is confusing to users who might be expecting to be led to a call session as opposed to a website. To let customers call you directly from your ad, use call extensions instead.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
This will be a frustrating change for many businesses, but is another quality control measure by Google. By making the most of call extensions, businesses could find an increase in phone enquiries and orders and could be especially useful for service industries.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.