(PRWEB UK) 16 May 2012
The paid search department of award-winning online promotion agency, SEO Positive, have recently seen an increase in enquiries into their Pay Per Click services, following an alliance between search engines, Bing and Yahoo! The transition means that Bing adCenter ads will gradually be displayed within Yahoo search pages as well, meaning that businesses can run PPC campaigns from both platforms simultaneously. The association was developed in a bid to compete against main rival, Google.
In order to best deal with this market share increase, the entire PPC team at SEO Positive have retaken their exams in order to maintain their knowledge of Microsofts paid search platform. Through the Microsoft Advertising Accredited Professional programme, search experts get the opportunity to experience valuable training, as well as gaining industry recognition through passing the Accredited Professional exam.
As an Accredited Professional, members have the opportunity to access the adCenter Training Hub, which outlines new and updated content. It also holds convenient features to track and bookmark their trainings for them. Having recently renewed his exams, Head of Paid Search at SEO Positive, Evaldas Balcius explains the benefits of becoming a Microsoft Advertising Accredited Professional.
Earning Accredited Professional status is really important in improving the campaigns of our clients. Our team are always looking for ways to increase our clients ROIs so in completing this exam we not only have the opportunity to develop our skills but also demonstrate these and stand out among other PPC marketers. Completion also allows inclusion into the membership directory.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.