SEO & PPC Bootcamp (2-Days) with Laura Thieme

SEO & PPC Bootcamp (2-Days) with Laura Thieme
Event on 2015-03-05 09:00:00

Improve your digital marketing program in just two days with this fast-paced bootcamp

Day 1:  Introduction to Keyword Research, SEO & Pay Per Click

AM Session: (9 to 11:30 am)

  • Learn why keyword discovery is a major part of your digital marketing secret sauce
  • Sources for excellent keyword discovery
  • How to analyze the data & choose a super keyword list
  • How to prioritize your keywords for your website 
    •     will be relevant to website size, number of categories, products, etc.
  • sources to conduct keyword research, including benefits & limitations
  • keyword research time provided during bootcamp
  • feedback will be provided by instructor
  • access to data resources will also be provided
  • conduct initial seo audit on existing website 
  • will include Bizwatch account as part of bootcamp 
  • if you do not already have a Bizwatch account, sign up here (first report is free)

Jimmy John's Lunch will be provided (please let us know if you prefer a specific JJ sandwich or cookie)

PM Session:  (12:30 – 4:00 pm)

  • (Ethical) Secrets to Achieving Top 5 Organic Rankings
  • Nuts & Bolts of Optimizing Your Website
  • Find out if Google+ is Really Necessary for Organic Rankings
  • How to Get New Content Picked Up & Indexed Fast
  • Why You Need On-Going Keyword Discovery & Analytics
  • How to Get More From Your Digital Agencies, Vendors & Employees
  • Cut Out the Noise in Your Monthly Reports

Day 2:  The Essential Guide to Paid Search Advertising & Analytics
AM Session: (9 to 11:30 am)

  • Introduction to Google AdWords
  • 8 Minutes to Seeing Results? 
  • Learn the Fastest Ways to Acquire New Customers
  • 10 Mistakes You Might be Making with Your Adwords Campaign
  • How to Set Up Your First Campaign (Text, Display, Remarketing & Video)

Jimmy John's Lunch will be provided (please let us know if you prefer a specific JJ sandwich or cookie)
PM Session:  (12:30 – 2:30 pm)

  • Secret Sauce to Increasing Conversion Rates & Lowering Cost Per Acquisition
  • Understanding Measurement & Attribution Challenge
  • New Ways to Track Digital to Offline Phone Call Conversions

Who should attend?

  • Small business owners
  • Marketing managers
  • Search marketing newbies working for companies located in Columbus or Central Ohio
  • Please note if you are working for an agency in town, special permission is required from the instructor

You Should Attend If You Are Responsible for

  • Google Adwords & PPC campaigns, ideally spending >,000k/mo
  • SEO Strategy
  • Social Media Strategy
  • New Customer Acquisition
  • Digital Marketers In-House and/or Vendors

at Regus Columbus (HQ)
100 East Campus View Boulevard
Columbus, United States

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