SEO Workshop for Small Business
Event on 2014-02-28 09:00:00
1weekSEO workshops are split into 2 types of learning, Beginners in the morning session, and Improvers in the afternoon. The classes are strictly limited to 10 attendees to ensure a personal atmosphere, where individual attention can be given to everyone at some point.
Bringing along a laptop rather than a tablet is strongly recommended. Handouts and speaker slides will be provided, together with a personal charging point at every seat – we don’t want you running out of juice!Morning Session (9:00 – 12:30)
Do you fit any of these criteria?
- Website under 6 months old or under construction
- Planning to build a website and need an SEO checklist in advance
- Website is a number of years old but needs updating, and you need guidance
- Not yet on Google Places and want 100% profile on the map
We start with the basics, a quick run through Google Analytics to familiarise yourself with terminology, basic reporting, gathering visitor data, adding your social media URLs and excluding traffic from your ISP to only leave visitor data. Additionally, a tutorial on how to use Google Webmaster Tools and to get yourself on Google Places as a verified business.
Focussing on your home page, learn how to create a CTA (Call To Action) why saying “Welcome to [my website]“ would be best changed, how to write enticing copy with headlines and subheaders in a clear fashion. Discover that Google ignores meta tags but why they still should be in place. There’s other Search Engines apart from Google that you should verify and prove ownership of your site, a list will be provided. Q&A encouraged throughout the session on an ad-hoc basis, I encourage interruption to answer specific queries. This is a steady paced lesson, hands on and interactive as you work on your laptop as we progress.
Lunch Break (12:30 – 14:00) This is 90 minutes to network with fellow attendees and the opportunity to grab a bite to eat from nearby cafes. On the day, deals and vouchers will be made available from local eateries who know you are here for the conference and have agreed a special deal for cut price food.Afternoon Session (14:00 – 16:30)
Do you fit any of these criteria?
- An established websites or for business owners who are fairly confident with their ability
- Need to learn about other Google products like YouTube and Google+
- Cast your net and fish for new customers out there in the Social Media waters
- Create and / or optimise your Twitter, YouTube and Google+ profiles forever
You will conduct competitor research in Google and notice who they are, and see where they compare in Google rankings. Improve your Google position and increase your brand awareness with online profiles and linkbuilding. Learn how to interact using simple Social Media tools on your smartphone or laptop to engage with locals online who are not aware of you. Dip your toe in the Twitter pool of potential customers, optimise your Google+ channel and hear about hastags. Download free tools to create a simple slideshow video in 5 minutes and upload to YouTube.General Question and Answer Session 16:30 – 17:00
If you need to leave we won’t judge you – after all it’s a Friday! Remember to take away a feedback form.
There will be a 30 minute general Q&A session at the end of the workshop so you can network with others or ask me questions about the day’s content. Feedback forms collected at the end of the session.
at Weston-super-Mare, GB
Weston-super-Mare, United Kingdom