SEO Workshop: High Impact SEO Training Course

SEO Workshop: High Impact SEO Training Course
Event on 2013-11-28 09:00:00


Internet marketing has become an integral part of many companies overall marketing strategy. Search engine optimization (SEO) is an important technique that will enable your website to dominate your targeted niche in the search engines results page. Effective implementation of SEO requires the synergy of expertise between the marketing professional and the IT specialist.

The SEO Workshop is a 2-day training course to help you to learn what it takes to get your website into the first page of Google, Yahoo or Bing for keywords that are related to your products and services.


To understand the concepts of how search engines rank web pages. Using these concepts to develop search engine friendly web pages that will be ranked high in the search engine results, get more targeted traffic and increase visitors' response.


SEO Principles
– What Google wants
– Ranking factors
– Panda, Penguin and Hummingbird updates

Keyword Research
– Keyword generation
– Competitive analysis
– Practical

Website Optimization
– Site structure
– User experience
– SEO copywriting rules
– Case study

Online Reputation Building
– Importance of online branding
– Audience building strategy
– Link building process
– Case Study

SEO Audit
– SEO audit checklist & tools
– Practical

Google Analytics
– Analytics metrics
– Using analytics for SEO
– Case study


The SEO Workshop is designed to expand the skill and knowledge of both the marketing professionals including marketing managers, marketing communications managers, website owners and web specialists such as webmasters and web developers.


28-29 November 2013
9am to 5.30pm
Singapore Polytechnic Graduates' Guild
1010 Dover Road
Singapore 139658


Shi Heng Cheong conducts regular SEO training courses since 2005 to business owners, marketing executives, web designers, developers and webmasters.

His work in SEO is recognised by peers from around the region and quoted by online IT publication such as ZDNet Asia. He was the Chair for SEMPO Singapore from 2009 to 2012, a chapter of SEMPO, an international association for search marketing professionals.

Heng Cheong's experience in web hosting, web design, search engine optimization and online marketing have helped his clients to increase web visibility and gain top ranking in major search engines.


Q1. Will the course be beneficial for a non-technical person who has ground zero knowledge about web design and search engine optimization?
Ans: The SEO Workshop is designed to cater for the non-technical person. Our objective is to make the non-technical person to understand how to make search engine friendly websites. The minimum requirement for a participant of the course is to be able to use the computer to surf the Internet and reply email.

Q2. How big is the class?
Ans: Class size is between 6 to 8 persons. Studies indicated that smaller class size has positive effects on learning.

Q3. Will there be a real-life application on our existing website?
Ans: There are case studies on "live" websites. Participants can also suggest website to be used as case study.

Q4. What are the things/information that we need to get ready for the course?
Ans: Participant is required to bring along own notebook computer. Wireless broadband will be available to connect to the Internet.

Q5. Is there any government funding or scheme to help defray the training cost?
Ans: Yes, you can apply PIC for training of employees. The Productivity and Innovation Credit (PIC) is a scheme by Singapore Government for companies to enjoy tax benefits for investments in R&D, innovation, automation and training. Your company can get 400% tax deduction/allowance and/or a cash payout at 60% on up to 0,000 for YAs 2012 to 2015 plus PIC Bonus, a dollar-for-dollar matching cash bonus for YAs 2013 to 2015. More information can be found at Now

at The Penny Black Victorian London Pub, 26/27 Boat Quay
Where: The Penny Black Victorian London Pub, 26/27 Boat Quay
Singapore, Singapore

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