SEO Workshop: Increasing Your Organization’s Web Presence

SEO Workshop: Increasing Your Organization’s Web Presence
Event on 2014-08-28 13:00:00


Digital products and digital marketing have undergone rapid change in an increasingly technical and diverse landscape. Our SEO workshop gives focuses on participants building a better understanding of their digital products, combining research-based best practices with hands-on activities. We give participants insight as well as real practices they can implement immediately for their digital products.

Presented by Interface Guru

SEO presentation

  • State of the web: Digital products and marketing 2014 – 2015
  • Overview of SEO and SEM (Search Engine Marketing) best practices
  • Top changes to make to your digital product to improve SEO
  • Social media marketing: The value of Actionable Content

Hands-on analytics training (laptops will be provided as needed)

  • Getting started
    • Facilitator guided: Participants will get assistance in finding their website’s digital tracking ID and linking their accounts to Google Analytics. 
    • Participants will need access to their website’s content management system
  • Understanding your analytics
    • Small groups: Participants will discuss how to assess and choose their top three metrics tracking opportunities. Guidance on assessment will be given by the facilitator. 
    • Facilitator guided: Participants will set regular reporting dashboards to monitor their top three opportunities. Report generation and time tracking will be explained. 
    • Individual work/participant presentation: Participants will complete exercises to find additional critical analytics tracking content such as top page views, traffic sources, and social engagement. Participants will report result back to group. 
    • Participants should come prepared to discuss their website’s top opportunities
  • Applying analytics findings to your website
    • Small groups/participant presentation: Participants will discuss initial findings from their analytics, outlining any immediate opportunities for website improvement. 
    • Facilitator guided: Participants will receive guidance on what changes are the most critical for impacting their analytics positively.


  • /person (Non-Pima County Parenting Coalition Members)
  • Free for Pima County Parenting Coalition Members (1 person per agency)

Please make checks payable to: United Way of Tucson and Southern Arizona   Attn: PCPC330 N. Commerce Park Loop Ste. 200Tucson, AZ 85745

Invoices available upon request:

at Pima County Housing Center
801 W. Congress
Tucson, United States

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