Miami, FL (PRWEB) May 09, 2013
Matt Silvers, CEO of seo4anyone.com, spoke at the Friedman Operating Group User Conference in Nashville, TN this week. Matt delivered a presentation about how to succeed with search engine optimization in 2013 to an audience of approx. 30 ecommerce website managers.
Seo4anyone is an expert in search engine optimization, website development and landing page optimization. One of the first topics that was covered in his talk was the importance of ranking well for long tail keywords.
Matt revealed that approx. 42% of all of all search engine users click on the first link that is listed in the search results. The website ranking second usually receives less than 12% of the total click-through volume for any specific search query. This data was then applied to real world revenue scenarios to show the extreme difference in profits when ranking #1 vs. #2.
This presentation broke down the keys to success for webmasters who want to improve their search engine rankings. This included on-page factors that affect SEO like title tags, meta tags, H1 tags, and content writing.
Matt also addressed the off-site process of link building for SEO purposes, noting that the world of link building has changed and evolved in recent years as the search engine algorithms have changed.
He told audience members that there was once a time when content writers would aim for a specific keyword density with regards to the number of keywords in their website content. This type of optimization is no longer completely necessary because the search engines are no longer using keyword density as a primary ranking factor in the same way that they used to.
Showing the audience their own websites during the presentation, he offered some tips that webmasters can apply to their own websites. He said, Make sure to have a text H1 heading, have at least one paragraph of content describing the top categories and add links to them within that paragraph, and try to include fresh/changing content on your home page from your blog.
Matt also offered a few key pieces of advice that were intended specifically for ecommerce website owners. One of the underlying principles behind many of these tips involves avoiding duplicate content. Many ecommerce sites will display product descriptions that are supplied by vendors and this is often seen as duplicated content. When this is seen as duplicated content, it is unlikely to rank well in the search engines. He closed by giving the bad news that product descriptions should all be written by webmasters as unique content.
The presentation closed with the question: So how long can it take for a webmaster to see results from their SEO efforts? He went on to say that In the case of an established ecommerce website, making on-page adjustments can result in improvements within just a few days.
Link building is a process that takes a bit longer to produce results. Webmasters in the Nashville SEO or Miami SEO markets can usually expect to see their pages begin to rise through the search engine results within about 3-6 months after beginning a link building campaign.
About Matt Silvers:
Matt is the CEO of seo4anyone, a full service internet marketing agency based in Miami, Florida. They work with local small businesses as well as large multinational companies. The company specializes in Search Engine Optimization (SEO), Pay Per Click Management (PPC), Social Media Marketing (Facebook, Twitter, YouTube, LinkedIn), Website Optimization & Conversation Testing (A/B Testing), and E-Commerce Website Design & Development.
For more information, please visit http://www.seo4anyone.com or call (888) 770 0747
Address: 20900 NE 30th Ave Ste 730, Aventura, FL 33180