SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today’s web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the p…
Video Rating: 5 / 5

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16 Responses to SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

  1. Linkworkers Marko says:

    We prefer to do both, something like “mixing both” of strategies. In fact you should avoid link building at large scales. Content marketing is harmless for possible penalization.

  2. HQ says:

    Great Whiteboard Friday lecture from one of the leading SEO/content marketing experts. This is all about finding the correct balance between links and content marketing. When looking for insight on how to best market online I have always been able to rely on +Rand Fishkin.

  3. Ram Kr Shukla says:

    Awesome video By Rand….not because the differences were shared but because the logic dependency on both the LANDS were made clear. The success behind any of these LANDS or “combined approach” will depend upon the balance you maintain between the both, as Market and even Google both are Volatile:)

  4. Gabrijel Anic says:

    You guys at Moz are awesome. Not only do you make things more clear for me, you also motivate me to think more critically when making choices. Awesome video.

  5. Paul Leck Davidson says:

    Very informative and well presented. Thanks +Rand Fishkin 

  6. Frank Rodríguez says:

    never fails 

  7. Strategies Express says:

    Link Building Vs Content Marketing – What do you do?

  8. Harshana Jayanetti says:

    Good content. In my view one should not stick to a single pathway. Should vary and work on both methods.

  9. PenTech Consulting says:

    Should you stick with the classic #link #building and #keyword #marketing techniques or do you need to spend time on the broader realm of #content #marketing?

  10. DENNIS N. DUCE says:

    Great video with Solid advice! Which works best for you?

  11. Eric Mwangi says:

    Content marketing and link building are all important. Awesome video.

  12. OptimizeUp says:

    #SEOTips #ContentMarketing vs #linkbuilding 

  13. Paulstreet SEO says:

    Matt Cutts says any manual link should be no indexed and they are penalizing sites for link building. If google has wised up on link building what is left for the seo? seems like content and social is all we have left.

  14. Hermawan firdiansyah says:

    Permit to download this video Rand Thank You

  15. Harshana Jayanetti says:

    good presentation. my take up is do both. content marketing and link building.

  16. Ori Zilbershtein says:

    זה וידיאו שמשקף שני צדדים של אותו מטבע, זו דרך מעניינת להסתכל על קידום אתרים, אך זו דרך לא שלמה, קידום אתרים אינו מתחלק לטקטיקות תוכן מול טקטיקות קישורים, שני הטקטיקות הללו הולכות יד ביד. אני מאמין שאפשר לעשות את האמצע. אפשר לחקור את הקהל, את ערוצי התקשורת וההפצה האינטרנטיים, את “המשפיעים” האינטרנטיים בקהילות הקטנות, לכתוב תכנים שבאמת פונים אליהם בכדי שהם יופצו הלאה, יביאו תנועה ואפילו קישורים באופן טבעי ויחד עם זאת לבצע גם את הטקטיקה של בניית קישורים קלאסית בהתאם לתחום, למצב שבו עומדים ולמנועי החיפוש שעובדים בהם. אין כל רע בלבנות קישורים, כל עוד זה נעשה בהקשבה מלאה לתחום, לתוצאות, להתפתחות של מנוע החיפוש #קידוםאתרים #שיווק_קידום_עסקים 

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