SERP : nom du site au lieu du nom de domaine

SERP : nom du site au lieu du nom de domaine
Depuis le 16 avril 2015, Google a commencé à modifier l'affichage de l'URL (en vert) dans les pages de résultats sur mobile, pour mettre le nom du site au lieu de son nom de domaine. Voici comment gérer ça sur votre site.
Read more on Web Rank Info

What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click
Interestingly, 32% of brands across the six categories that AdGooroo measured had an ad display on the first search engine results page (SERP) of both Google and the Yahoo-Bing network in 2014. Some 66% exclusively displayed a first SERP ad on …
Read more on MediaPost Communications

Mobile customer journey from search to checkout: car and van hire
On a desktop SERP, a brand wanting to succeed in search really should be aiming for the top five organic results, or placement within the paid search area. However on a typical mobile screen a searcher may only see two to three results, and these will …
Read more on Econsultancy (blog)

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