Setting Yourself Up for Social Media Marketing Success

Setting Yourself Up for Social Media Marketing Success
If the extent of your digital knowledge begins and ends with checking your email on AOL, take some time to learn more about how social media works before you attempt to use social media for marketing. Take a class, attend a webinar or set up a one-on …
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10 Tactics for Launching a Product Using Social Media
Use social media to leverage and support an in-person launch event. When we wrote about the Amazon Fire phone launch for Harvard Business Review in June 2014, Amazon missed the mark in disrupting the smartphone market. Why did the Fire phone …
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