'Sharknado 2' attacks, and Parsippany man at heart of marketing storm

'Sharknado 2' attacks, and Parsippany man at heart of marketing storm
This time around, there's a monster of a marketing storm in advance of Wednesday's premiere. Part of that strategy includes cross promotions with Subway restaurants, game developer Zynga, the E! television network, San Diego's Comic Con, "Sharknado …
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PMD IgnitionOne adds analytics enhancements to digital marketing suite
The company's DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital …
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USA Basketball Signs New Marketing Partnerships Ahead of 2014 FIBA World Cup
Today, USA Basketball announced the signing of three new marketing partnerships. As the team currently prepares in Las Vegas for the 2014 FIBA World Cup, which will take place in Spain, USA Basketball announced new partnerships with Samsung, …
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