Shel Horowitz: In marketing, simple is often better

Shel Horowitz: In marketing, simple is often better
The site was designed to provide the infrastructure for a time-sensitive event — a series of teleseminars educating listeners on green business and advanced marketing practices — and the event was upon us. While we were able to get all the pieces …
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The Psychology of Color in Marketing and Branding
In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). And in regards to the role that color plays in branding …
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