SheSays ATX // Social Studies with Kristen Sussman & Leigh Pankonien
Event on 2015-04-21 18:30:00
Please join SheSays ATX for a casual conversation led by Kristen Sussman, President and Leigh Pankonien, VP of Social Distillery, a social media agency here in Austin. The two co-founders will discuss social media's evolution, the role it plays in an integrated media mix and how to approach successfully managing social media communications.
Included within this discussion, Kristen and Leigh will provide case study examples of a social program like their recent work with Cupid's Undie Run where social drove 42% of total web traffic with cost per conversion rates as low as .95. More importantly, the non-profit achieved the larger goal of raising .3 million to benefit the Children's Tumor Foundation – no easy feat. With social media being an avenue for these results, how can you take advantage of the ever changing world of social media and build a program for your organization? No matter where you are in the operational social phase, bring your questions and thoughts as we challenge the traditional paradigm and look to social first for real business results.
Kristen and Leigh met and worked together while receiving their master's in advertising at The University of Texas where they helped build the first social newsroom for the department of advertising and public relations. The Texas AdGrad brand voice has evolved and grown into an official social media course still being offered today. Their agency, Social Distillery, is almost four years old and supports local, national and global clients including Resignation Media (theCHIVE), NetIQ, JW Marriott Austin, Spredfast, Texas Music Water, Oncor, Vitalogy Skincare and other
at Social Distillery
501 Pedernales Street
Austin, United States