Short Course on Digital Marketing

Short Course on Digital Marketing
Event on 2013-08-18 09:00:00


Course Topics:

1. Introduction to Digital Marketing

2. Developing a Digital Plan

3. eCommerce/Websites Marketing Strategies (SEO, SEM, SMM)


90 Minutes:(9:30 am to 11:30 am) 

1. a. Introduction to Digital Marketing

        Strategies in Digital Marketing

        Aligning Internet with Business Objectives

        Mobile Marketing

        Internet consumer Behavior & Navigation

        Online Reputation Building/ Branding and User Experience

        Examples of Great Case Studies

        Business Intelligence & analytic

        Viral Marketing (Kolaveri D…..)


120 Minutes (Half an Hour) ( 11:30 pm to 12:30 pm)

2.  Developing a Digital Plan   



60 Minutes: (12:30 am to 01:30 am) 

3. eCommerce/Websites Marketing Strategies

    Online Sales & lead generation, Landing Pages


60  Minutes: (01:30 am to 2:30 pm) 

     Search Engine Marketing

     Search Engine Optimization

      Affiliate Marketing

      Display & Banner Advertising

      Pay Per Click Marketing (Google Ad Words)


30 Mins Lunch (2:30 – 3:00)


45 Minutes Minutes (Half an Hour) (03:00 pm to 3:45 pm)

     Social media Marketing

      LinkedIn for Business

      Facebook for Marketing

      Twitter for Marketing

      Google +

      Local Business 


(15 Mins Break)


60 Minutes (Half an Hour) ( 04;00 pm to 4:30 pm)

      Do & Don't Session

      Case Studies

      Practicals future general

at Jain College
Mysore Road
Bangalore, India

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