Should Content Marketing Entertain? Lessons from a Content Strategist

Should Content Marketing Entertain? Lessons from a Content Strategist
Now, stories are a big part of my profession in the content marketing industry. As a content strategist at Skyword, I help enterprise brands craft the type of stories their audiences crave, whether looking for professional help or pure entertainment …
Read more on The Content Standard by Skyword

The 10 Mistakes That Will Ruin Your Content Marketing
Content marketing is a powerful way for any business to cultivate relationships online and better position itself as a resource and solution to its clearly defined target audience. I think it's easy for firms and businesses to buy-in to the value of …
Read more on Pulse

Why Content Marketing Will Win The 2016 Presidential Election
Add all of this up and you come to the conclusion that any presidential candidate who wants to "claim" the millenial audience will need to reach them with the sort of content that gets shared on social networks. Which brings us, finally, to content …
Read more on BostInno

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