SIC Shingerview: Alex Wheeler, VP, Global Digital Marketing, Starbucks

SIC Shingerview: Alex Wheeler, VP, Global Digital Marketing, Starbucks
Alex Wheeler is the VP of Global Digital Marketing for Starbucks, one of the most global brands on the planet. At the Seattle Interactive Conference, I spoke with her about authenticity and participation. We also talked about the "networked" brand, a …
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Five digital marketing metrics worth watching
The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare, Vala Afshar of Extreme Networks posted …
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How Kickstarter Fundraising Turned Into A Marketing Campaign For Digital
I recently spoke with Eric Luden, the founder and owner of Digital Silver Imaging LLC – a custom fine art digital lab based in Belmont, MA. A former director of sales & Marketing for Ilford North America, Luden is a life-long, passionate black-and …
Read more on Forbes

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