Sidley Chair on Social Media & Marketing

Sidley Chair on Social Media & Marketing
“The amount we spend on marketing has grown exponentially,” says Carter Phillips, the Chair of Sidley Austin's Executive Committee in part 3 of Big Law Business's video interview. Phillips also talks about the marketing efforts of his firm, and the …
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Social media marketing: it's about more than nice-looking profiles
The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is …
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Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media
A Hostess spokesperson insisted that the tweet was intentional from the get-go, leading AdWeek to call the viral ploy on #OpeningDay “a genius move.” Hostess' senior director of marketing, Ellen Copaken, explained to CNBC that “The 'Touchdown' line was …
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