Silent Generation is the Happiest in the U.S., According to Prosper Insights & Analytics

Worthington, Ohio (PRWEB) April 11, 2013

As the number of candles increase on a birthday cake, it appears so does Happiness, according to a Prosper Insights & Analytics analysis of the latest American Pulse data. Members of the Silent Generation rank as the happiest in America followed in succession by Boomers, Gen Y and Millennials.

March 2013 Happiness Score Adults 18+

Silent Generation 66.7%

Boomers 61.0%

Generation X 55.7%

Millennials 54.1%

Source: Prosper Insights & Analytics

The Happiness Score has been tracked since February 2010. Respondents are asked to rate their happiness level on a scale of 1-5 with 1 being totally unhappy and 5 being totally happy for ten different aspects of their lives including health; relationships with family and friends; home, work and love lives; religion; housing; neighborhood and government.

In general, the subcategories of happiness follow the same trend of increasing with age. The ones that buck this trend are health, love life and government. Work life is the inversedecreasing with age, as would be expected. Interestingly among the different groups, the Silent Generation is the most happy with their health, Boomers are the happiest with their love lives and Millenials are happiest with the government. When it comes to government, the youngest group is actually the only one to be happier than Adults 18+, indexing 39% higher.

March 2013 Happiness Scores by Category Indexed to Adults 18+


Millennials 103.7

Gen X 92.5

Boomers 100.4

Silent Generation 111.3

Love Life

Millennials 92.9

Gen X 101.8

Boomers 103.4

Silent Generation 99.4


Millennials 138.8

Gen X 97.9

Boomers 75.0

Silent Generation 93.3

Source: Prosper Insights & Analytics

To be read as: Score of 100 is flat to Adults 18+; Score of 105 indicates score is 5% higher than Adults 18+.

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Prosper Insights & Analytics

Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more:

reInvention LLC

reInvention LLC provides global sampling and data collection services. Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results. OneOpinion, reInventions respondent panel, is a next generation survey taking platform that encourages survey participation through sophisticated technology, honest communications, and respectful compensation. reInvention was founded by Hugh Davis and Keith Price and is headquartered in Westport, CT.


Chrissy Wissinger, Director, Communications


Dianne Kremer, Senior Analyst



reInvention LLC

Jim Nikolis



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