Silicon Halton Meetup #57
Event on 2014-07-08 19:00:00
Join us on July 8, 2014 when Andrea Dubravsky of ADWebcom will talk about website accessibility.
As of January 1, 2014 website accessibility became a mandatory requirement for new websites for Ontario companies with 50+ employees. Perhaps those rules don’t apply to your firm, but there are some good business reasons why it is a good idea for your firm to have an “accessible” website.
1. Increased market share.
People with disabilities represent 10% of the world population (1.5 million people in Ontario alone), and that's not counting seniors who have great buying power, and people who have some sort of cognitive problem.
2. Findability and SEO.
Website accessibility principles overlap those of search engine optimization. The features that make a site more accessible, such as alt tags and transcriptions of audio content, also help improve visibility to search engines.
3. Better public image.
People like the idea of working with a company that has a positive social image. Being accessible – not just a workplace that is barrier-free, but a website that is easy for anyone to use – sends a positive message to potential clients and employees.
This presentation is intended for both businesses and nonprofits that care about accessibility. It covers mostly non-technical aspects of building an accessible website.
Andrea will cover:
- who is accessibility for (not just the physically handicapped)
- web accessibility requirements and penalties
- business case for web accessibility
- intuitive and accessible structure
- writing for accessibility
- how accessibility, good usability and SEO tie-in
- design elements to be aware of (font sizes, colours, links)
at Sheridan College
1430 Trafalgar Rd