Six Digital Marketing Traps That CMOs Should Avoid

Six Digital Marketing Traps That CMOs Should Avoid
Digital media is evolving rapidly and requires more than traditional marketing. In this opinion piece, Suzie Reider, Google's managing director for brand solutions, and Gopi Kallayil, Google's chief evangelist for brand solutions, highlight six common …
Read more on Knowledge@Wharton

Madison Square Garden inks marketing partnership with DraftKings
DraftKings Inc. signed a multiyear marketing agreement with Madison Square Garden Co., displacing rival FanDuel Inc. in a contract that gives the No. 2 daily fantasy sports company its first sponsorship that includes multiple teams and a venue. As part …
Read more on Boston Globe (subscription)

Lessons Learned From Starbucks on Experimenting With Mobile Marketing at
Up to 60 percent of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations. This type of marketing is still developing, but learning first …
Read more on Huffington Post (blog)

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