Six things PPC marketers want from Facebook Graph Search, but won't get

Six things PPC marketers want from Facebook Graph Search, but won't get
As an aside, technical support for Facebook campaigns tends to be very patchy, so if in this scenario Bing's support team (which is pretty decent) could also offer help with Facebook issues, that would be a major bonus. Also if billing could be …
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Back To Basics: Getting Started With Keyword Research & Content Creation
If possible, test the keywords that appear to be relevant in a PPC campaign. Then use the results of the keyword research or the PPC campaign to improve your organic search results. Start with the basics, the HTML Page Titles and the content on the pages.
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Search Retargeting Arrives on Facebook's Advertising Exchange
Most search retargeting campaigns begin with keywords already being used in a PPC campaign. And just as with a PPC campaign, search retargeting is optimized at the level of the individual keyword. You bid for those keywords in a real-time exchange …
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