Six tips for Christmas PPC advertising

Six tips for Christmas PPC advertising
Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011. Here are six key areas that online retailers should be …
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How to Niche Your PPC Ads
When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows. In a three-foot wide bed, that meant I had room for only two rows, or a total of about 32 plants. After all …
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Forrester Report: The Best PPC Bid Management Providers
Notably, the report highlighted that many systems are now capable of automating these processes not just for PPC ads, but across other types of biddable media including display and social media, and in the future for mobile, print, TV and radio. But …
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