Apex, Raleigh, NC (PRWEB) March 04, 2013
Consumers of skin care and personal care products are unaware of the toxic ingredients used in their products. They are mainly driven by the high budget marketing campaigns promising them the magical results. In this mainly unregulated industry, manufacturers scramble to find and use any ingredient that may show fast temporary result or use a designer ingredient that sounds sexy and marketable. Many ingredients are highly processed and bleached petrochemicals and synthetic compounds. Even products claiming to be natural, use naturally derived but processed and bleached ingredients to make their product appear white and silky.
“Whole ingredients make wholesome products” is a consumer awareness campaign by SKIN all natural, urging them to know the ingredients used in their products and choosing products that are made with full spectrum (whole) botanical ingredients that are not bleached or chemically processed. Millions of years of evolution has created a natural balance in plants. When you tear apart a naturally occurring active compound, you are necessarily stripping off its inherent balance and natural synergy. Isolated, it may give you a certain desired benefit, but the price is many, sometimes hidden, undesirable effects. We see this in the pharmaceutical industry. In addition, synthetically producing these chemicals alters its bio-availability. “As a scientist, I am alarmed by the growing trend of isolating actives from its natural sources and synthetic mass production.” says Sudhir Shah the founder of Choice All Natural, Inc. “For your health and wellness, choose the products with whole ingredients in its unaltered form… the way it occurs naturally.” Mr. Shah concludes.
Choice All natural, Inc. is a small manufacturer of truly natural consumer products that uses full spectrum (whole) bio-active botanical ingredients. Located in Apex, NC, the company is committed to providing a real choice to consumers looking for products supporting their healthy, chemicals free life-style. All their products are cruelty free and vegan.