Small Business Classroom: How to Be Liked – Not How to Get Likes

Small Business Classroom: How to Be Liked – Not How to Get Likes
Event on 2012-11-15 15:00:00

In a world of likes, followers and fans, sometimes it comes down to going back to the basics. It's time to remember that brands with the most likes start off by actually being likeable. 


Peter Shankman Bio (Source)


An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at each week.


In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc. Peter is now Vice President and Small Business Evangelist for Vocus, working out of New York City. 


Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at, both comments on and generates news and conversation.


Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.


Peter is the author of two books:  Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, The International Association of Business Communicators, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.


Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council. He was appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.


A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.


A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.


Born and raised in New York City, Peter still resides there with his NASA the Wonder Cat, who consistently denies his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 260 jumps. He’s currently training for the 2012 Inaugural NYC Ironman.


In 2011, Peter authored a Tweet that was voted as one of the Top Ten Tweets of the year by Twitter, out of more than 160,000,000,000 tweets sent.


** This seminar is part of the NY Business Expo 2012 Small Business Classrooms program. By purchasing a ticket here, you automatically get admitted to the Show Floor and Startup Central segments of the Expo. Or you can purchase the "One for All" two day pass for 0 for all 32 Small Business Classroom sessions.

* To check out the entire program, go to Want to speak to our audience at the Expo? Apply here. To purchase a booth for the Expo, fill out this form.

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at 69th Regiment Armoury
68 Lexington Avenue between 25th and 26th Street
New York, United States

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