San Diego, CA (PRWEB) November 30, 2012
In the hyper competitive, 24/7 online world we live in, small business owners need to take advantage of every marketing tool they can to stand out, says David Carleton, president of Local Business Marketing Success, a small business marketing consultant in San Diego, CA. One strategy for standing out from the competition is by utilizing Pay Per Click advertising.
Pay Per Click advertising or PPC is all about bidding for the top or leading position on search engine results page and listings. Advertisers do this by bidding on specific keyword phrases that are relevant to their products or services the higher the bid, the higher the spot in the sponsored or advertising section on the search results. AdWords is Googles advertising product and these sponsored ads appear on the top and right side of the search results.
Heres what Google says on their Adwords website When someone clicks on your ad, they land on your website where they can learn more about your business or make a purchase. With AdWords you’re charged only if someone clicks on your ad and lands on your website, not when your ad is displayed. In other words, you only pay when your advertising works.
Wikipedia states The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.
Adwords can be a very effective local business marketing strategy. The great thing about utilizing Adwords is the speed at which small business owners can start driving traffic to their website, said Carleton. Ads set up and optimized properly can start generating traffic literally within hours. Although setting up a Google Adwords account is free, continued Carleton, not knowing the ins and outs of setting up effective campaigns, ads, tracking and conversion methods can cost a company a lot of wasted time, money and resources. On the other hand, a well-designed Adwords strategy can drive a lot of traffic and significantly increase sales and profits for almost any type of business.
Thats why we created a free guide titled How to Create Your First Google Adwords Campaign, commented Jason Carleton, the companys marketing manager. Although Adwords has helped thousands of companies increase sales, many small business owners simply dont have the time or expertise to do the keyword research, create the ads, set the bids, develop needed landing pages and monitor the ads for effectiveness. The free guide explains all this in more detail and helps small business maximize their time and advertising ROI.
Small business owners looking to pick up a copy of this free guide, can do so by visiting the company’s website at: http://localbusinessmarketingsuccess.com/drive-traffic/pay-per-click-adwords/
About Local Business Marketing Success
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media.
Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several books including The Ultimate Lead Generation System and The Essential Referral Marketing System. In addition, he has appeared on San Diego television several times including KUSI and CW6 providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.
To learn more go to: http://LocalBusinessMarketingSuccess.com