Small Businesses Avoid Social Media and Digital Marketing Because It's 'Too

Small Businesses Avoid Social Media and Digital Marketing Because It's 'Too
Adoption rates for digital and social tactics remain relatively low. 40% of local affiliates don't use Keyword Search, 37% don't use Facebook and 57% don't use Twitter. New media is too complicated and time consuming. Affiliates cited complexity as the …
Read more on PR Newswire (press release)

Digital marketing tech can be a competitive advantage, but only if done right
Digital marketing technology can bring a competitive advantage, but only if companies have the necessary skills and culture to make the most of the opportunity it presents. Many organisations have found it difficult to accurately value and implement …
Read more on Econsultancy (blog)

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