Smart Phones May Hold Retail's Golden Marketing Chip

Smart Phones May Hold Retail's Golden Marketing Chip
In the past month I've written here about the mobile payments race as well as retailer's risk of invading consumer privacy by tracking them via their phones. Well, it turns out that the technology I believe will lose the former race may well turn out …
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A Viral Audience Can Only Happen With the Right Marketing Bait
I was channel surfing the other night and landed on Discovery Channel's Deadliest Catch. As I watched the series' Alaskan fishermen tossing giant steel pots overboard in the hopes of catching the elusive king crab, it occurred to me that there are some …
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