SMBCME #19: Using Testing & Analytics to Increase Lead Growth

SMBCME #19: Using Testing & Analytics to Increase Lead Growth
Event on 2013-11-12 07:30:00

Studies have shown that organizations that apply analytics outperform their peers. The same principles apply to your social media marketing strategies.

We learn to optimize our networks by using a variety of content in a variety of ways then doing more of what works and less of what didn’t. Yet with endless measurement tools and data fields it's easy to get lost in the land of testing and analytics.

For October's SMBCME, Trevor Jones will share his insights on testing and analytics and how to create what every boss wants – leads!

About the Speaker

Trevor Jones is Director of Marketing and Product development for GWI, a statewide provider of high speed Internet access, phone service, and IT services headquartered in Biddeford, Maine. 

In his role at GWI, he is responsible for his company’s marketing and advertising efforts, including search engine marketing, social media, and editing and writing for GWI's blog, which recently passed one hundred posts.

In addition to his fifteen years' experience in marketing and sales for the Telecommunications Industries, Trevor is a Graduate of USM and studied Internet Marketing at the University of San Francisco.

In Trevor’s spare time, he enjoys the great outdoors and occasionally publishes a personal blog on his favorite activities and places.


Twitter: @gwimaine, @trevorjones71



Web site:

Logistics, Handles & Hashtagging

Your ticket includes breakfast. Please bring plenty of business cards and your mobile devices (i.e. tablets, laptops, smart phones).

Feel free to tweet during this event. Social Media Breakfast Central Maine's hashtag is #SMBCME

Special Thanks to Our Ongoing Sponsors

The mission of Social Media Breakfast Central Maine is to educate the local business community and to provide a place to network with like-minded individuals. These events are low cost and available to you through the help and dedication of the following organizations.




Little Pictures of Maine

at Hathaway Creative Center
10 Water St
Waterville, United States

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