SMBMSP #72 – Social Media Case Studies
Event on 2014-11-21 08:00:00
Are you ready to dive into another selection of social media case studies? Join us as three representatives from local companies walk you though the details, share the results, and answer your questions.
Free Headshots for Attendees!
Tomasz Majewski (@tomaszmajewski) of Majewski Marketing & Media will have a "headshot station" set up at the event. Use it on Facebook, Twitter, LinkedIn — anywhere you need a professional, updated photo.
Case Study #1:
Land O’Lakes Mother’s Day Giveaway
Company: Colle+McVoy / Exponent PR
For the Land O’Lakes Mother’s Day giveaway, we leveraged social media in a seasonal and heartfelt way to engage with our target audience on Facebook, where we knew they spent the most time gathering and sharing information. Our client saw this program as a success as it received an overwhelmingly positive reaction from consumers. The program also boosted overall page engagement and further expanded the brand’s audience.
Presented by: Jaclyn Grossfield (@jaclynanng)
Account Supervisor and Digital Strategist at Exponent PR
Like, comment, tweet, pin – Jaclyn’s on it. Her blended background of traditional public relations and digital analytics have led her to her current role as account supervisor and digital strategist, where she provides strategic social media counsel and integrates digital tactics into overall marketing plans. Jaclyn is innovative, dynamic and results-oriented. Her client experience includes Land O'Lakes, Alpine Lace® Deli Cheese, Sherwin-Williams, Jack Link’s Beef Jerky and life'sDHA. She also spent time at Noodles & Company, building the brand’s social presence and managing internal and external public relations.
Case Study #2:
From the Fortune 15 to the Inc 5000 – 3 Social Media Lessons We Should All Learn
Company: TopRank Online Marketing
Companies large and small are investing in social media like never before – some with success and others with disappointment – but all with important lessons for improvement. Through 3 short case studies, you will learn important social media insights gained from a Fortune 15 company's efforts to help cancer patients, a Fortune 500 company's efforts to refine social media ROI and an Inc 5000 small business using social networks to crowdsource content that boosted marketing performance.
Presented by: Lee Odden (@leeodden)
CEO, TopRank Online Marketing
Lee Odden is the CEO of TopRank® Online Marketing and a blogger for nearly 11 years. While a small business blog, TopRankBlog.com attracts well over a million visitors a year and has been named the #1 Content Marketing Blog 3 times by Content Marketing Institute and the #2 Social Media Blog by Social Media Examiner.
Lee’s blogging has resulted in a book deal with Wiley, mentions in The Economist, The Wall Street Journal and Forbes and citations by numerous business books and publications. Lee has taken the lessons he’s learned from blogging, social media and search and applied them as best practices for clients like Dell and LinkedIn as well as in presentations at events all over the world.
Case Study #3:
Leveraging Internal Experts
Company: Thomson Reuters
To increase the value of our primary corporate marketing blog, we transitioned from a product focused content strategy to a content marketing model. This required the recruitment and training of our internal subject matter experts to serve as blog contributors and the eviction of marketers from the blog. This transition was challenging, but resulted in a 277% increase in blog traffic in the first six months and a 240% increase in outbound traffic from the blog to our ecommerce and other online properties over 18 months.
Presented by: Casey Hall (@CaseyHall_)
Sr. Marketer, Thomson Reuters
Casey leads social media marketing strategy and implementation for the Legal Business Unit of Thomson Reuters. This includes strategizing and directing the creation of thought leadership content for legal professionals, social engagement, and social oversight of the flagship brands within the Legal Business unit. He has successfully implemented a content marketing model within the business and utilized an integrated system of social and web analytics to track activity and revenue from the initial tweet all the way through the checkout cart.
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