SMCC Presents: Masters Series
Event on 2014-10-28 17:00:00
Join Social Media Club of Chicago's "Masters Series" event on October 28th featuring Rick Wion the former head of social media for McDonalds.
Rick will discuss “Earned Media vs Pay to Play Smackdown: Who wins and loses in the world of influencers and content marketing versus programmatic advertising.” The talk will be followed by interview style questions from the SMC board members drilling down into the topic. We will also discover how Rick became the lead Social Media Marketer at one of the largest and most recognized restaurant chains in the world.
Plus, we're getting into the spirit of Halloween, so costumes are encouraged!
Location: SPACE by doejo (444 N Wabash Ave, Chicago, IL 60611)
Tickets: in advance, at the door
About Rick Wion
Rick Wion is the Co-Founder and Executive Director of Manifest Social — A collective of former Social Execs from Fortune 100 companies committed to solving the unique challenges of complex social at scale.
Rick is also the former head of social media at McDonalds where he oversaw social efforts for marketing campaigns, long-term branding, issues management customer service and employee engagement.
Prior to McDonald’s, Rick was Vice President of digital and social media for GolinHarris in Chicago where he implemented digital-communications strategies for Fortune 500 companies including Unilever, Johnson & Johnson, and Dow among others. Follow Rick on Twitter @rdublife.
About SPACE by doejo
Our event will be recorded by RoboToaster, a creative content agency that partners with brands and businesses to produce quality content and enhance brand awareness. Follow them on Twitter at @RoboToaster.
About Social Media Club
Social Media Club is a worldwide organization, with local chapters that serve as a connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC Chapter, launched in October 2008, presents events that mix socializing, networking, and learning. Find us on Facebook and follow us on Twitter @SMCChicago.
SMC Chicago Board of Directors
– Jeff Willinger (@jwillie)
– Elly Deutch (@ellydeutch)
– Audrey Schroder (@audreyschroder)
– Rebecca Otis (@RebeccaOtis)
– Daliah Saper (@SaperLaw)
– Mike Dwyer (@Cruiter)
– Leyla Arsan (@leyla_a)
at Space – Networlding Publishing
444 N Wabash Ave
Chicago, United States