SMCNYC – January 2014: The Effects of Hummingbird on Search & Social

SMCNYC – January 2014: The Effects of Hummingbird on Search & Social
Event on 2014-01-16 18:00:00

Hummingbird, Google's biggest algorithm change since Caffeine, is designed to better focus on the meaning behind the words. How does this algorithm change impact users and brands on SEO and social?

Join SMCNYC's Danielle Simon, Manager, Account Development at Conductor with guest panelists:

Dean Landsman – Landsman Communications Group

Dean Landsman is known as a media and communications specialist with  decades of experience in broadcasting and the internet. An announcer, radio  executive and station owner and broadcasting and music business  consultant  during the 1970s, 80s and 90s, Dean was one of the first  communicators to  embrace computing and then the opportunities and communications advantages of the internet.  

Since then, he has been among the first to participate in new developments and to train clients to apply New Tech, New Media, Digital Strategy and Social Media and Networking technologies to their benefit. User Experience and Interface in web development and digital presence is a major part of his consulting practice.   


Travis Bernard – Social Media Analytics and Strategy Specialist, AOL 

Travis uses data-driven insights to evangelize social media best practices and drive web traffic to AOL’s brands, including TechCrunch, Engadget, Autoblog, StyleList and the Huffington Post. He also manage AOL's Simply Measured contract. Prior to joining AOL, Travis worked with LM&O Advertising as the Social Media Analytics Manager for the National Guard account. There he developed, refined, and managed custom social media analytics and performance reports that helped drive strategic advertising and marketing decisions related to web-based, digital, interactive, mobile, and social media efforts. Before joining LM&O, Travis worked with New Media Strategies (now called MXM Social) as an Online Analyst in the Entertainment practice, supporting brands like Disney, History Channel, and NBC. In his free time, Travis enjoys wake surfing, traveling, seeing live music, and reading about new technologies and web platforms.


Hamlet Batista – Owner of Hamlet Batista Group LLC 

Hamlet Batista is the owner of Hamlet Batista Group LLC, a leading edge marketing consultancy focused on enterprise-¬grade SEO services.

Prior to founding Hamlet Batista Group LLC, Hamlet co-invented Altruik’s Page Priority®, a new enterprise-¬level SEO software product that pioneered automated resolution of site architecture issues. On average, clients experienced a double¬‐digit increase in sales year over year from organic search and a patent was filed for this invention. Hamlet also created the patented software RankSense®, an SEO product focused on simplifying SEO for small businesses, which earned WebHost Magazine’s prestigious Editor’s Choice Award in December 2008.

Additionally, Hamlet served as the technical review editor for the first and second editions of the book “The Art of SEO” published by O’Reilly Media, which was named as one of the best SEO books of 2009 by SearchEngineLand, and is a Search Engine Marketing award-¬winning blogger and conference speaker. Other achievements include the launch of a highly successful Affiliate Marketing Network in the competitive Online Pharmaceutical vertical, which resulted in first page rankings for competitive pharmaceutical product keywords on Google and abundant affiliate commissions.

The event will be held on 1/16/14 at PR Newswire, 350 Hudson Street. Registration is at 6pm with networking, snacks and drinks. Program starts at 6:30. Networking, snacks and drinks after the discussion.

SMCNYC meets every month on the third Thursday of the month and we bring thought leaders and practitioners together for intelligent discussion and networking.


at PR Newswire
350 Hudson Street
New York, United States

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