SME Digital Boosts Team, Adds Tamsen Webster as Vice President of Strategy

BALTIMORE, MD (PRWEB) December 12, 2013

SME Digital, a full-service digital marketing agency working with brands including Esurance, Humana, Reed Elsevier and Boy Scouts of America, is capping off a year of growth by adding Tamsen Webster to the team. As vice president of strategy for SME Digital, a division of Social Media Explorer, Webster will lead client strategy and oversee implementation.

At SME Digital, we believe clients deserve to have senior, experienced people working on their accounts. As the latest addition to our powerhouse crew, Tamsen brings this high-level expertise to the team. Her experience and creativity, coupled with the strengths of the existing team, will help propel the agencys growth in 2014, said Nichole Kelly, CEO of SME Digital.

Prior to joining SME Digital, Webster was the senior vice president of content activation and strategy at Boston-based Allen & Gerritsen, where she worked with startups, retail, restaurant, CPG and B2B brands. Webster also held various leadership roles in communications, digital marketing and social media strategy.

“I’m thrilled to join a dynamic and multifaceted team like this one. Many of us have spent the majority of our careers as clients, which means we understand not only the need to connect everything we do back to the goals of our clients’ business, but also what it takes to implement new ideas and programs successfully, said Webster. I’m excited to help build a new model for agencies — and agency relationships.”

Ive known Tamsen for a long time and her expertise and smart insights means a lot for the future of our agency, clients and team, said Jason Falls, founder of SME Digital. Shes bringing years of experience to the table that we will all learn and benefit from.

In addition to Webster, SME Digital added two other team members this year including Tracey Parsons, VP Strategy and Danielle Terreri, Content Genius, who both came from Ryan Partnership. To learn more about SME Digital and its services, visit


About SME Digital

SME Digital is a full-service digital marketing agency servicing national brands and companies. It provides an array of digital and social media marketing services including enterprise, digital, social, measurement, big data, content, online advertising and email marketing strategy. Through implementing their proprietary Full Frontal ROI methodology, SME Digital connects strategy and implementation to core business results like sales volume, revenue and costs. SME Digital uses digital marketing as its tool kit to turn brand marketers into business rock stars.

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