San Diego, Calif. (PRWEB) November 28, 2012
Transaction Wireless, the global leading provider of multi-channel digital gift cards and integrated marketing solutions, is pleased to be powering its clients through the 2012 holiday season with digital, social and mobile gift card solutions. According to a recent report by the National Retail Federation (NRF) gift cards are set to be the seasons most popular gift, with 59.8% of consumers putting it at the top of their wish lists.
While gift cards continue to be a popular gift, digital gift cards allow consumers to get even more personal with their gift giving, says Thomas Niedbalski, SVP Business and Client Development, Transaction Wireless. The stigma that gift cards are a thoughtless gift is quickly fading with e-gifting features such as adding a message, audio, photo, and video alongside the gift card. E-gift cards offer a memorable experience for consumers this holiday and are not just a last minute gift; theyre the cooler gift.
Going digital allows for quicker delivery and convenience in gift cards, something that modern consumers continue to look for in their shopping experience as many turn to online and mobile shopping. Last minute shoppers have the ability to purchase and send gift cards instantly without standing in lines, or can schedule the e-gift cards to be delivered on a specific day and time. Gift card receivers also have the benefit of being able to access gift cards directly from their mobile device, eliminating instances of losing a gift card or forgetting to bring it when shopping in-store.
Merchants can also reap the benefits of Transaction Wireless platform by providing consumers with deals and bonuses for purchasing an e-gift card, further promoting their brand and creating a unique customer experience. Transaction Wireless client, Applebees is currently offering customers a $ 10 bonus e-gift card with a $ 50 e-gift card purchase to give shoppers a little for you, a lot for them, a step up from last years promotion which offered the same amount but in plastic gift cards. Additional holiday e-gift card promotions from Transaction Wireless clients include: