Social media aim for US politicians' marketing budgets

Social media aim for US politicians' marketing budgets
Within 24 hours, some 679,000 people saw the governor of Wisconsin's posts and 1,578,000 liked them on the world's largest social network, where his page sported a backstage photo at the arena, an offer to buy an official T-shirt and a flashy video.
Read more on Financial Times

How small- to medium-size businesses are using social media in 2015 | Social
3. Measurement: How do I measure the return on my social media marketing? Only 42 percent agreed they are able to measure their social activities – a challenging area for marketers but one that seems to have improved over the years. 4. Audience: How do …
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Is Social Media Marketing Losing Its Cool Factor in South Korea?
Are marketers in South Korea losing interest in social media? According to longitudinal research by KPR Social Communication Research Lab and Macromill Embrain, usage of Facebook, blogs, Twitter and YouTube have fallen—substantially—since 2014.
Read more on eMarketer

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