Social Media and Content Workshop – Tonbridge Kent
Event on 2013-09-12 13:30:00
This social media workshop is aimed at Marketers, small, local businesses, freelancers and anyone that wishes to learn more about social media and content marketing.
The workshop will run for 3 hours and is an opportunity to learn in a small roundtable type environment (max 15 people).
The session will include tutorials but most importantly the opportunity for the delegate to have their burning questions answered as well as discuss possible social media marketing ideas and strategies.
The aim will be for you to go away from the workshop armed with fresh ideas for how to market your business and content using social media.
Before the session begins the workshop leader will ask you to introduce yourself and tell the group what it is you’d like to get out of the session.
Social Media Marketing, Content and SEO
In this workshop session we will take a look at Social Media overall as a form of marketing and discuss how it differs from other types of marketing online and offline. We will also look briefly at SEO and see why the principles of SEO are important for social media marketing.
We will discuss how a business can adopt these principles across all of their Social Networks.
We will talk about content and why it’s so important to have good quality content that is updated on a regular basis.
How creating content via a blog or video can help to build your online presence and help you to position yourself as an authority or expert in your chosen area.
Blogging is the perfect way to create good content and help to position you as an expert within your industry. Using thought leadership to build a rapport with your customers
Which social network?
Learn which social networks are best for you and your business.
Overview of the following social networks how they work and a discussion on the best way to use them:
Building a community:
Learn how to build a targeted following and community.
Learn how to turn followers into enquiries and paying clients/customers.
Discussion and brainstorming session – ideas for new content and ways to engage your audience
At the end of the workshop there will be an opportunity to discuss what you have learnt and how you will implement your new knowledge.
at The River Centre
Medway Wharf Rd
Tonbridge, United Kingdom