Social Media: Are you making your marketing?

Social Media: Are you making your marketing?
That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands to Texas for engaging conversations, …
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New Social Media Intelligence Platform Getting Serious Attention
An emerging leader in location-based social media monitoring, the company has just released version 4.0 of its platform. With new capabilities and features, the updated platform makes it even easier to cut through the massive amount of social data to …
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FTC's endorsement guide update hints at stricter rules for social media marketers
The FTC has updated the "What People Are Asking" portion of its FAQ page for endorsement requirements with more direct and detailed information surrounding social media marketing. The updates emphasize that material relationships between brands and …
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