Social Media & Digital Marketing Success for Businesses – Workshop

Social Media & Digital Marketing Success for Businesses – Workshop
Event on 2015-07-16 10:00:00
Learn how to create more impact online through social media to grow your business.  As a small and medium sized business, it is increasingly important to utlise the power of online digital marketing to grow your business in conjunction with other paid marketing tactics.  This course is designed to teach you how to create a social media and digital strategy, to build your business and grow your profits. Let us help you to get your head around the technical jargon, and help you learn how to promote your business in the digital world.  This full day (10am to 4pm) workshop will cover the following topics: Introduction to the various social media platforms and their unique characteristics (Twitter, Facebook, Instagram, Pinterest, Tumblr, LinkedIn, etc.) Mapping your target market and creating engagement to grow your profits Various successful case studies to review with takaway actionable points Content marketing and how to drive engagement through success content creation and distribution What are the metrics to measure campaign's success and what this means for your business The various digital tools at your disposal to run effective online marketing campaigns Each attendee will receive a complimentary 1-hour social media audit one-on-one session after the workshop Course Outcomes: At the end of the course you will be able to execute your own social media and online marketing strategy and measure its impact through different metrics.  Most importantly, you will learn the tactics to turn followers into paying customers.  Who Should Attend: Beginners with a basic understanding of digital and social media, and would like to learn more about generating leads/sales through various platforms.  What's Included In the Course:  Day workshop in a bright central London location, refreshments throughout the day, workbook with actionable points, and great networking opportunities.  Limited numbers of Early Bird tickets receive a £32 discount!  About the Trainer: Laurie previously worked at global advertising powerhouse Ogilvy's digital agency, where she practiced the dark art of marketing in the digital world through various new platforms of emerging media. Her clients included Fortune 500 companies in the B2B space, as well as fresh start-ups in a variety of industries. She is now a freelance digital strategist, speaker and trainer for online marketing strategy for SMEs. Originally from across the pond in NYC, she also writes for a blog based on her transatlantic adventures called New Yorker Meets London. During her time outside of digital marketing, she is busy growing W Kollective, to bridge the gap between digital and tech for women. As a keen foodie, you can usually find her in one of London’s markets on the weekends! Follow @LaurieWang_ on Twitter and email her at laurie@lauriewang.com.

at London, United Kingdom
London, United Kingdom
London, United Kingdom

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