Social Media Domination Tour – DC

Social Media Domination Tour – DC
Event on 2013-07-18 08:30:00

Are you ready to crank up the volume on your social presence?

Join us for a full-day hands-on workshop where you'll have a chance to create or evaluate your social media marketing plans, and get the tools to make them really rock. You'll walk away with a strong foundation to three key strategies you'll need to be successful in social media.

Social Media Strategy: You'll participate in hands-on exercises that guide you on the creation and evaluation of a successful social media strategy that is aligned to core business objectives including increasing sales, increasing overall revenue from the social channel and decreasing marketing expense.

Content Strategy: You'll also create a content marketing strategy that focuses on delivering “Holy Smokes” content and defines the content types, themes, and timing for content development. You'll pair these strategies with a framework for implementation that includes a tactical plan and content calendar. 

Measurement Strategy: Because truly successful social media strategies must deliver a solid return on investment, you'll build a measurement framework that you can use to measure your impact on sales volume, revenue and cost. Starting by defining key performance indicators you'll then create a process flow chart that ensures tracking is in place for final reporting.


Don't forget to bring your laptop and get ready to channel your inner social rock star!

Agenda Overview


8:30 – 9:00am:                 Breakfast and Check in


9:00 – 9:30am:                       Welcome and Introductions – Margaret Francis


9:30 – 10:15am:                     Keynote Presentation – Kyle Lacy


10:15 – 12:00pm:                   Social Media Strategy Development

·       Aligning Social Media Strategies to Core Business Goals (Presentation / Activity)

·       Developing Measureable Social Media Strategies (Presentation / Activity)


12:00 – 1:00pm:                     Lunch and Sponsor Presentation


1:00 – 3:00pm:                        Content Strategy Development

·       Creating Holy Smokes Content (Presentation)

·       Developing a Content Plan (Presentation / Activity)


3:00 – 5:00pm:                        Measurement Strategy Development

·       Aligning Social Media to the Sales Funnel (Presentation / Activity)

·       Assessing Social Media ROI (Presentation / Activity)


5:00 – 7:00 pm:                       Networking Cocktail Event





at Hyatt Regency on Capitol Hill
400 New Jersey Ave. NW
Washington, United States

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