Social media fail: Bugaboo bikini mum sparks controversy

Social media fail: Bugaboo bikini mum sparks controversy
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.
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The Catch-22 of Social Media Marketing
On the other hand, though, you don't want to be too quirky or relaxed because the point of social media marketing is still to do a bit of actual marketing. In other words, it's easy to take a "class clown" approach to social media that takes a lot of …
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The Missing Ingredient In Your Social Media Marketing Recipe
I think of social media marketing as being pretty similar to baking. It takes a little bit of science and a little bit of art to make something truly amazing. Sure, every program has a different set of considerations depending on your business's …
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