Event on 2015-04-11 10:00:00

Available dates:
Saturday 11th April 2015: 10am-2pm
Saturday 18th April 2015: 10am-2pm
Saturday 25th April 2015: 10am-2pm

Venue: Creative Exchange, 29 Constitution Street, Leith, EH6 7BS 

Participants will enjoy a lively step-by-step, interactive social media workshop. The workshop is tailored to the needs of B&B owners and small hotel managers who wish to how to use a suite of social media tools to identify and attract their target customers through multiple channels, including online travel agents (OTAs) and review sites such as Trip Advisor.The workshop is particularly useful for small enterprises with limited marketing budgets, no time and no marketing department.

This course is for you if you want to —

  • Understand the difference between the main platforms
  • Learn how to communicate across all relevant platforms
  • Encourage social sharing, bloggers and a loyal community
  • Manage staff on social media
  • Crush it with Facebook, Twitter and other social media platforms

You will learn how to —

  • Appreciate the difference between traditional marketing and social media marketing
  • Use time-saving tools and SEO to increase visibility
  • Develop content that charms and engages current and future customers
  • Develop several content themes and partners
  • Build a typical online sales funnel
  • Confidently set up basic advertising campaigns
  • Avoid and handle negative comment and reviews



Fin Wycherley is a journalist and social media marketing consultant who runs an international social and digital media consultancy (Supersize Media) with 65% of her B2B and B2C clients based in USA and Australia. They deliver coaching and training programmes and manage international client social media accounts. Fin will share with you all the up-to-date tips and tricks needed to respond to the rapid changes happening on social media platforms. 



An exciting business incubator and flexible workspace for people working in creative industries. The Creative Exchange offers affordable space alongside business support, creating a hub for collaboration and innovation in Leith.

The exchange provides:

  • workspace for up to 80 individuals, groups and businesses
  • a centre for creative and digital talent
  • business incubation, development and support services
  • a hub for collaboration, innovation and co-operative working
  • a demonstrator space to promote the business
  • potential of ultra-fast broadband and digital technology
  • a platform to showcase the city’s creative products, services and talent
  • on-site gallery with exciting programme of exhibitions

at The Creative Exchange
29 Constitution St
Edinburgh, United Kingdom

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