Social Media for Business

Social Media for Business
Event on 2013-03-26 09:30:00
All you need to know to get up and running on Social MediaOne-day intensive Social Media training courseAbout the course

Social media is a powerful marketing tool that will help you to grow your business, reinforce your brand and increase your presence on the internet.   This is a busy day full of comprehensive and practical instruction to actually set you up on, and show you how to make the most of, LinkedIn, Facebook Pages, Twitter and Pinterest – plus Hootsuite social media management system.

We stick to a maximum of ten people per group so that you get the individual attention you need to develop a complete presence across the Internet.  It’s informal, interactive and fun.  And it’s all presented in jargon-free Plain English!This course is for you if…

  • You’re completely new to social media, or you’ve set yourself up but don’t know how to use it properly
  • You want to raise your business profile across the Internet, increase your client base and understand how to use social media in a way that’s effective and time-efficient.

At the end of the day… you’ll have:

  • Four social media networks: set up, optimised and branded
  • An easy way to manage your social media
  • Clear, well written profiles created for each network, that market you and your business successfully
  • A consistent marketing approach across all social media platforms to strengthen your branding
  • An understanding of the best ways for your business to attract and engage with meaningful and relevant followers
  • A solid knowledge of how to increase relevant traffic to your website, generating more business
  • An understanding of how your social media activities contribute to raising your business in Google’s rankings

What you need

  • Laptop
  • Profile photo
  • Logo photo
  • Business photo for cover pic

Course outline

1. What is social media?

  • Why social media is important to your business
  • Social media and search engine optimisation  (SEO)
  • Social media and building your brand
  • Social media and traditional marketing
  • Social media as a worldwide phenomenon

2. How Social media improves your business

  • Driving potential customers to your website
  • Maximising keywords
  • Improving your ranking on Google and other search engines
  • Generating leads

3. LinkedIn

  • Create or refine a well optimised LinkedIn profile that details what you offer your clients
  • Target relevant business prospects & specific groups; invite them to connect
  • Begin to build your network of contacts in an efficient way
  • Attract testimonials and endorsements to promote your skills
  • Develop connections and expertise via group interaction
  • Integrate LinkedIn with your other social media sites
  • Understand how LinkedIn fits into your social media strategy

4. LinkedIn Company Page

  • Learn how to create a fully branded company page to showcase your products and services
  • Direct potential clients to your website
  • Increase your company following
  • LinkedIn analytics
  • LinkedIn and SEO

5. Facebook Business Page

  • Set up a fully branded Facebook page that reflects your website and branding
  • Create an effective business profile
  • Understand how to post relevant information to attract a wider network of followers
  • Integrating photos and videos
  • Facebook and SEO
  • Facebook Insights – reviewing and analysing your performance
  • Integrate Facebook with your other social media sites
  • Understand how Facebook fits into your social media strategy

6. Twitter

  • Create your Twitter account to present a fully branded profile
  • Follow and endorse clients and experts in your field
  • Attract relevant & viable followers (quality rather than quantity, we’ll explain why!)
  • Integrating photos and videos
  • Use ‘hashtags’ to make your tweets easier for potential clients to find you
  • Familiarise yourself with Twitter conventions, such as #FollowFriday
  • Learn how to generate a schedule of tweets via Hootsuite
  • Private messages
  • Twitter and SEO
  • Analytics – reviewing and analysing your activity
  • Integrate Twitter with your other social media sites

7. Pinterest

  • Create your Pinterest profile
  • This visual social media platform is ideal for strengthening your branding
  • Upload photos and videos
  • Learn how to source, add, upload and re-pin ‘pins’
  • Use your ‘boards’ as marketing tools to attract customers to your website
  • Pinterest and Youtube
  • Integrate Pinterest with your other social media sites

Lunch and refreshments are included. Please let us know if you have any dietary requirements.

at Hyde Park Executive
55 Bryanston Street
The West End, United Kingdom

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