SOCIAL MEDIA FOR EVENTS ORGANISERS

SOCIAL MEDIA FOR EVENTS ORGANISERS
Event on 2015-05-02 10:00:00

Available dates:
Saturday 2nd May 2015: 10am-2pm
Saturday 9th May 2015: 10am-2pm
Saturday 16th May 2015: 10am-2pm
Saturday 23rd May 2015: 10am-2pm 

Venue: Creative Exchange, 29 Constitution Street, Leith, EH6 7BS 


Participants will enjoy a lively step-by-step, interactive social media workshop. The workshop is tailored to the needs of events organisers who wish to create a social buzz before, during and after their next event. It will show how to raise awareness and share an event listing with new networks, and will cover effective communication during the event and how to sustain the social buzz generated by an event.  It is particularly useful for events teams or individuals with limited marketing budgets, no time and no marketing department.

This course is for you if you want to —

  • Understand the difference between the main platforms
  • Learn how to communicate across all relevant platforms
  • Encourage social sharing, bloggers and a loyal community
  • Manage staff on social media
  • Crush it with Facebook, Twitter and other social media platforms 


You will learn how to —
 

  • Appreciate the difference between traditional marketing and social media marketing
  • Use time-saving tools and SEO to increase visibility
  • Develop content that charms and engages current and future customers
  • Develop several content themes and partners
  • Build a typical online sales funnel
  • Confidently set up basic advertising campaigns
  • Avoid and handle negative comment and reviews

 

TUTOR PROFILE

Fin Wycherley is a journalist and social media marketing consultant who runs an international social and digital media consultancy (Supersize Media) with 65% of her B2B and B2C clients based in USA and Australia. They deliver coaching and training programmes and manage international client social media accounts. Fin will share with you all the up-to-date tips and tricks needed to respond to the rapid changes happening on social media platforms. 

 

VENUE PROFILE

An exciting business incubator and flexible workspace for people working in creative industries. The Creative Exchange offers affordable space alongside business support, creating a hub for collaboration and innovation in Leith.

The exchange provides:

  • workspace for up to 80 individuals, groups and businesses
  • a centre for creative and digital talent
  • business incubation, development and support services
  • a hub for collaboration, innovation and co-operative working
  • a demonstrator space to promote the business
  • potential of ultra-fast broadband and digital technology
  • a platform to showcase the city’s creative products, services and talent
  • on-site gallery with exciting programme of exhibitions

at Techcube
1 Summerhall Pl
Edinburgh, United Kingdom

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