SOCIAL MEDIA FOR SMEs: Delivering a Focused Strategy

SOCIAL MEDIA FOR SMEs: Delivering a Focused Strategy
Event on 2015-04-14 18:30:00


Available dates:
Tuesday 14th April 2015: 6.30pm-9.30pm
Tuesday 12th May 2015: 6.30pm-9.30pm
Tuesday 2nd June 2015: 6.30pm-9.30pm

Venue: Creative Exchange, 29 Constitution Street, Leith, EH6 7BS 

This course is aimed at anyone looking to grow their business using social media. It is a practical, exercise–led course giving learners a solid grounding in the main tools, techniques and strategy required to accelerate growth. The course will give you the skills needed to deliver a comprehensive content plan.

This course is for you if you want to —

  • Better understand the right approach to building a content plan
  • Understand the importance of identifying your target customer
  • Maximise your time and resources for business growth and engagement
  • An overview of the tools and platforms that yield the best results
  • Understand the best approach to learn from your social media analytics
  • Understand the situations to avoid an incident / crisis



Colin Gilchrist has been in digital marketing since 2003; whilst running the digital agency Digital Face, Colin created a world first (a social network that alleviated traffic congestion), developed the Twitter tool Tweetabits, spent time in Las Vegas with (in the weeks before Amazon invested .3 billion) and been a Judge at the Social Buzz Awards. Colin continues to manage multiple social media teams for clients in Fashion Retail, Biosciences and the third sector (Charities). A veteran of social media he is well placed to provide you with exactly the right insights to ensure your social media succeeds on all fronts.




An exciting business incubator and flexible workspace for people working in creative industries. The Creative Exchange offers affordable space alongside business support, creating a hub for collaboration and innovation in Leith.

The exchange provides:

  • workspace for up to 80 individuals, groups and businesses
  • a centre for creative and digital talent
  • business incubation, development and support services
  • a hub for collaboration, innovation and co-operative working
  • a demonstrator space to promote the business
  • potential of ultra-fast broadband and digital technology
  • a platform to showcase the city’s creative products, services and talent
  • on-site gallery with exciting programme of exhibitions

at The Creative Exchange
29 Constitution St
Edinburgh, United Kingdom

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