SOCIAL MEDIA FOR SMEs: Reputation and Crisis Management

SOCIAL MEDIA FOR SMEs: Reputation and Crisis Management
Event on 2015-04-28 18:30:00


Available dates:
Tuesday 28th April 2015: 6.30pm-9.30pm
Tuesday 26th May 2015: 6.30pm-9.30pm
Tuesday 16th June 2015: 6.30pm-9.30pm

Venue: Creative Exchange, 29 Constitution Street, Leith, EH6 7BS 

This course is aimed at anyone working in marketing and PR, using social media for their business. A comprehensive exercise-led course that takes you through the steps to adopt to avoid and manage an incident or crisis that is likely to affect your business.

This course is for you if you want to —

  • Understand the difference between an incident and a crisis (and why that’s important)
  • Know the checklists you require when a situation develops
  • Understand the monitoring tools for alerts
  • Understand the importance of a Dark or Resilience Web page
  • Have a prepared statements document for almost every eventuality
  • Know the importance of positive ammunition and how to use it



Colin Gilchrist has been in digital marketing since 2003; whilst running the digital agency Digital Face, Colin created a world first (a social network that alleviated traffic congestion), developed the Twitter tool Tweetabits, spent time in Las Vegas with (in the weeks before Amazon invested .3 billion) and been a Judge at the Social Buzz Awards. Colin continues to manage multiple social media teams for clients in Fashion Retail, Biosciences and the third sector (Charities). A veteran of social media he is well placed to provide you with exactly the right insights to ensure your social media succeeds on all fronts.




An exciting business incubator and flexible workspace for people working in creative industries. The Creative Exchange offers affordable space alongside business support, creating a hub for collaboration and innovation in Leith.

The exchange provides:

  • workspace for up to 80 individuals, groups and businesses
  • a centre for creative and digital talent
  • business incubation, development and support services
  • a hub for collaboration, innovation and co-operative working
  • a demonstrator space to promote the business
  • potential of ultra-fast broadband and digital technology
  • a platform to showcase the city’s creative products, services and talent
  • on-site gallery with exciting programme of exhibitions

at The Creative Exchange
29 Constitution St
Edinburgh, United Kingdom

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