Social Media – is this a game-changer for B2B sales?

Social Media – is this a game-changer for B2B sales?
Event on 2013-10-08 17:30:00

 Social Media – is this a game-changer for B2B sales?

When:           Tuesday October 8th, 5.30pm – 8pm

Who:             Mark Stonham, Wurlwind Sales Development

What:            Social Media – is this a game-changer for B2B sales?

Where:          The Clifton Club, 22 The Mall, Clifton Bristol


If you thought that Social Media was just for consumers and brands, then think again.
Buyers and sellers in Business to Business markets are now using Social Media in a variety of ways to gain new insights into their prospective counterparties and create new opportunities.  With these new approaches come benefits, cost and risks. Perhaps the biggest risk of all is to ignore the game-changing potential of business social media. 

In this presentation Mark Stonham will give a broad picture of the changing scene from both the buyers' and vendors' perspectives, with examples of how behaviours in the B2B market have changed in recent years. Mark will illustrate how to use major Online Business Networks, particularly LinkedIn, to initiate and develop profitable business relationships.His presentation will provide a sales perspective on Social Media and be especially valuable for anyone facing up to the challenges and opportunities this brings.
Mark Stonham is a sales professional with a passion for helping business owners to win more sales through better systems, processes and sales technology.  
He started his career with IBM in Bristol in 1983, as a systems engineer, key account manager and product marketing manager. After a brief role at Orange as a channel manager he worked for 10 years selling IT solutions into the financial services sector where he won and managed £m+ accounts including BUPA, HBOS and Prudential.
He then moved into sales roles in the emerging content marketing and content management solutions.
He established his consultancy business Wurlwind in 2010 to work with business owners to capitalise on opportunities created by Social Media for Business. As Social Media has evolved and become more widely adopted he is focusing on LinkedIn, Social Selling and Social Prospecting.
He has a degree in Marketing, was one of the first Chartered Marketers in the UK and has been chairman of CIM Bristol for 3 years.  This will be an engaging and valuable session for anyone involved in marketing who would like to improve their understanding. It's also a great way to meet a lively group of local marketing professionals; clients, agencies, consultants, suppliers and academics.

As always the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm.


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Thanks for help to….. This group is sponsored by SearchStar a Pay-Per-Click |(PPC) consultancy based in Bath.  They employ the largest team of qualified Google Advertising Professionals in the South West and work with Clients across the UK.  They deliver accountable PPC traffic, leads and sales as well as customer delight from advertising across Google, Yahoo, Bing, Facebook and LinkedIn. If you want to get more out of your PPC, please contact Dan Fallon on 01225 583838. Project Graphics, who sponsor the venue: Striking display graphics create an instant impression… If that's what YOU want, you need to talk to Project Graphics. From Museums to Exhibitions, from Retail to general Signage, Project Graphics are visual communication specialists who deliver and produce exceptional display graphics and branding with unparalleled service and creativity. Contact Andy.Nottingham[at] or call (0117) 956 5559 Martin Wright, Direct Marketing consultant and founder of the Marketing Network. Bruce Hall Management strategies for hosting our Bristol eventsPaul Maloney of Coast AMS for designing, dispatching and managing our email communication. 

at Clifton Cathedral
Clifton Park
Bristol, United Kingdom

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